As 2024 truck sales remain close to the record numbers seen last year, the October figure somewhat mirror the September result with just 21 sales separating the months – suggesting another record year could still be in sight.
The year-to-date truck sales of 42,780 against last year’s 39,422 result to the end of September indicate that while the market has cooled since around the mid-year mark, it is still tracking ahead of last year.
Total sales for October landed at 4,525 units (including light-duty vans), representing a minuscule 0.4 percent drop against the September figure of 4,546 sales. The October sales figure was also up 13.9 percent on the same month last year, when 3,970 units were sold.
October heavy-duty truck sales totalled 1,527 (just three units down on September), bringing the year-to-date total to 14,385 – just 175 units ahead of the same period last year. Kenworth again topped the sales ladder with 375 trucks sold, followed by Volvo with 272 units shifted, with Isuzu taking third spot moving 230 units.
The medium-duty segment is holding strong, despite being consistently outperformed by the light- and heavy-duty segments, with 698 total sales across October bringing the year-to-date tally to 6723 units – up three percent on the same period last year. Isuzu retains top spot in the medium segment with 347 sales in October, with Hino second at 215 units, and Fuso trailing in third place achieving 102 sales for the month.
Isuzu retains its dominant light-duty lead, with 609 trucks sold in October for a year-to-date total of 5,582 sales – accounting for 45 percent of the total 12,140 light-duty trucks sold so far this year. The light-duty market is however down this year on the 13,685 units sold in the same period of 2023.
It is not yet clear as to whether the total truck sales figure this year will top 2023’s record of 47,757 total sales but, if the market holds strong as it appears to be, it could be another benchmark year for the industry.
