As telematics and AI-powered safety systems become more common in fleet operations, concerns about data privacy and driver surveillance continue to be a barrier to widespread adoption. According to Chris L’Ecluse, Safety Specialist at Teletrac Navman, these concerns are not only valid but essential to address in order to build trust and ensure the successful implementation of new technologies.
“If there weren’t concerns, I’d be concerned,” L’Ecluse says.
He highlights that drivers and unions often have hesitations about in-cab cameras and tracking systems, and fleet managers need to proactively manage these concerns through education, transparency, and legal understanding.
Start with Transparency
Fleet Managers introducing telematics need to be open and clear from the outset. “We go to great lengths to explain to both organisations and drivers what the technology is, how it works, what it records, where it’s stored, and who has access to it,” L’Ecluse explains.
Too often, drivers assume that anyone within the organisation can access telematics data at any time, which can fuel distrust. In reality, access to data is strictly controlled, and fleet managers must help dispel myths and clarify boundaries.
Engage in Driver Education
One of the most effective tools for easing data privacy concerns is education forums, where drivers are given the chance to ask questions and understand the purpose of telematics.
“I run a series of forums for drivers called driver education forums,” L’Ecluse says. “It’s almost an open slather for drivers to ask any question pertaining to technology or the law.” These sessions provide a platform for honest conversations and help drivers see telematics as a tool for protection, not punishment.
L’Ecluse suggests presenting telematics and in-cab cameras as digital PPE (Personal Protective Equipment)—designed to safeguard drivers from risks they may not even realise they’re taking. “It’s about explaining to the drivers that you’re protecting them from themselves,” he says.
Educate Management and Administrators
It’s not only drivers who need education. L’Ecluse also runs administrative education forums for fleet managers and senior leaders. Many administrators are unaware of the legal limitations on accessing and using driver data.
“For any administrator that has access to the data, they must be prepared to stand in court and explain why they were looking at that piece of data,” he explains. This knowledge helps prevent misuse of information and builds confidence among drivers that their privacy is being respected.
Reinforce Ethical Use and Build Trust
L’Ecluse emphasises that Fleet Managers must demonstrate that data is only accessed and used for safety and operational reasons, not for micromanagement or punitive actions. “The intent of the organisation should be to use the cameras and AI as a safety device,” he says.
By aligning telematics policies with clear rules, ethical oversight, and open dialogue, Fleet Managers can foster trust with drivers and unions. Ultimately, this approach helps ensure that telematics is viewed not as surveillance, but as an integral part of a safer, more professional driving environment.
