Fleet experts MOV3MENT announce a $25,000 prize for Greener Truck Fleets

Frustration at the lack of government incentives to decarbonise small truck fleets has led fleet experts MOV3MENT to take matters into their own hands.

MOV3MENT has created the 25 X 25 X 25 Challenge, offering a prize of $25,000 to the first fleet using MOV3MENT’s methodology to achieve a 25% carbon emissions reduction before the end of 2025.

MOV3MENT Managing Director Mark Gjerek says he had to take action.

‘We’ve written enough reports that all levels of government should know how to decarbonise road freight. It’s not rocket science, and it certainly won’t be through more studies, more enquiries, and more roadmaps,’ Mr Gjerek said.

‘We’ve put a challenging but achievable target out there for fleets, we’ve explained how it can be done, and now we’re dangling a big carrot to make it worthwhile chasing.

‘We know incentives make a big difference, but incentives need to be for the right things if they’re going to be effective. There are currently no incentives for fleet efficiency improvements, so we’ve put one up.’       

‘We think reducing emissions by 25% is possible if companies follow a robust process and combine several improvements.’

For example, MOV3MENT helped NatRoad to develop GetFleetFit, a guide that sets out how a small fleet can collect data, set targets and reduce costs and emissions.

‘Fleets want to take practical actions.’ Mr Gjerek said ‘They want confidence that their actions will work. Following our process means fleets can plan their transition to a low-carbon future in a way that minimises costs in and suits their circumstances’.

‘This approach really helps small truck fleets under increasing pressure to meet customer emissions reporting and Net Zero targets who simply don’t have enough information on what they can do.

‘We know the headlines are all about electric and hydrogen trucks which are great but expensive. We suggest a range of actions small fleets can take to reduce emissions, without necessarily purchasing the big ticket items.

‘This prize of $25,000 will make a real difference to a small business. We know because MOV3MENT is a small business too.’ Mr Gjerek concluded.

25 X 25 X 25 is open to small and medium fleets of 5-50 trucks for any new actions they take. Applicants have to demonstrate they reduced their emissions by 25% while maintaining a similar workload or freight task.

They also need to show they followed a stepped process like GetFleetFit, with most of the saving coming from fuel efficiency and operational improvements rather than just a one-off action.       

For more information about the competition, go to the MOV3MENT website.