When supply is tight and fleet customers are too busy to travel to a launch event, how do you get them to test driver your trucks?
Hino has decided to take $3 million worth of trucks to their dealers with a national roadshow that will travel over 130,000 kilometres to let Fleet Managers and truck drivers experience every truck in the range.
“After the disruption of the last two years, Hino Australia and our dealers are thrilled to be bringing our full range of next-generation trucks to our customers in towns and cities around Australia over the next 18 months,” said Richard Emery, Vice President of Brand and Franchise Development for Hino Australia.
“Starting in Cairns in June, the roadshow is an important opportunity for Hino customers to engage with and drive our range of trucks, all of which have undergone significant enhancements over the last five years. Industry events such as the 2023 Brisbane Truck Show are also on the agenda.”
“This will be the biggest-ever joint undertaking between Hino Australia and our dealers, and we anticipate over 1,700 customers will engage in this event, this year alone.
Each dealer will carefully select the most appropriate trucks for its market from a range of 16 award-winning light, medium and heavy-duty on and off-road trucks.
“This is an opportunity to provide both static displays and drive opportunities, while also reinforcing our Hino Advantage customer support program.”
“Globally, Hino has over 80 years of experience in design and innovation, and the roadshow is the perfect opportunity to display our complete line-up of next-generation transport solutions and customer-focused support to our customers,” concluded Mr Emery.
