When Scania returned to the first IAA fair since 2018, it did so with a massive demonstration of its capability for providing sustainable transport solutions. Fourteen different vehicles were on display in three different areas. And they are fitted into a frame of services that form the industry’s broadest offer for customers set to reduce their CO2 footprint, while also achieving the best total operating economy.
Scania is tackling the climate crisis by offering sustainable customer value based on fuel efficiency, electrification and digital services such as the new “My Scania” portal.
“At the IAA fair, the Scania team demonstrates that our ambition level is of the highest grade when it comes to creating sustainable transport solutions for the ecosystem of transports,” says Stefano Fedel, Executive Vice President and Head of Sales and Marketing at Scania. “Our passion for providing customer value guides us while implementing cutting-edge, fossil-free solutions based on modularity and digitalisation, which are fit for the transformation our industry currently is undergoing.”
All the vehicles Scania had on display at the IAA fair are testament to Scania’s solutions-oriented approach, with regular and digital services combined. All solutions are built around the vehicles and their operations, but it is obvious that connected services are decisive for maximising customer’s profitability here and now:
“Our industry has entered an era where make or break is closely connected to what kind of data-driven services we and our trusted partners are offering,” says Fedel. “By utilising data, everything from finance and insurance to preventive replacements and driver services can be tailored to each customer’s individual needs. We have already come far in tapping into the potential that digitalisation and electrification bring to our customers’ bottom lines.”
Scania has for many years conveyed the message that there is no silver-bullet solution available for the transport industry when fighting climate change. According to Scania, fossil-free fuels like biomethane and biodiesel plays and important role for reaching the company’s own science-based, CO2-reduction targets.
The central part of the display was used for exposing Scania’s wide offer of digital and connected services and charging solutions. Two new services will debuted at IAA: My Scania and the Scania Driver app. Both are set to pave the way for increased customer efficiency and profitability.
“Based on our modular thinking, we keep adding more variety and opportunities to our portfolio for all kinds of customers,”, says Fedel. “The journey through this decade is fascinating since it holds more alternatives – and more uncertainty – than ever before. Navigating uncharted waters is challenging for everyone involved. It is our obligation as a leading manufacturer to offer all the relevant solutions and to support our customers by guiding them in the best possible way via partnerships.”
Vehicles that Scania had on display at IAA:
Scania had fourteen vehicles on display at IAA in total, both indoor and outdoor. On the electrification side, Scania displayed four battery-electric vehicles indoors: one unit of the recently introduced new BEV for regional purposes, one BEV bus and two BEV trucks for urban applications. The extensive vehicle line-up at IAA bears witness of the broad range Scania has to offer, not only on the BEV side: eight ICE trucks, whereof two V8s, three vehicles that have the Super-based powertrain (the industry’s most fuel-efficient powertrain), and one biomethane truck, representing the two new gas engines that Scania is introducing.
At the 800 m2 outdoor arena, Scania was displaying five vehicles. Among them are a BEV city tipper with the well-known Scania XT characteristics, especially robustness and durability. It is accompanied by one conventional XT sibling with a Scania V8, plus one heavy-haulage V8 tractor and an Irizar coach. Scania also had three more vehicles in the IAA test and drive arena: one Scania Super, one hook-lift BEV and a versatile hybrid truck.
