Australia’s leading, premium 4WD aluminium tray and canopy manufacturer, Norweld, has unveiled a groundbreaking new generation tray design – the result of significant investment in research and development worth $750,000.
The first new ute tray release in three years, the Elite tray reflects Norweld’s commitment to offering the toughest, most durable products built to thrive in Australia’s harsh conditions, cementing its position as an innovative, market-leading manufacturer.
The Elite tray launch comes after Norweld’s most successful year to date. Expanding to meet demand, in 2023 Norweld opened two new purpose-built facilities – spanning 2,367sqm in Brisbane’s north and 2,573sqm in Perth – added more than 35 staff and experienced 20 per cent year-on-year company growth.
Norweld Director Jaime McIntosh said the new Elite tray represented the very best in Australian design, material quality and cutting-edge manufacturing capabilities that customers have trusted for more than 50 years.
“Our new Elite tray is the result of many years of hard work, investment in innovative equipment and manufacturing techniques, and feedback gathered from thousands of Norweld customers who put our products to the test every day,” Mr McIntosh said.
“We’re proud to have the support of a passionate community of Norweld customers that share our love for exploring Australia’s tough terrain in their 4WD.
“The Elite tray has been designed to take that experience to the next level, offering a sleek, modern design that’s made to thrive in any environment and offer practical functionality that ute owners need.”
Developed by Norweld’s in-house team of design and engineering experts, backed by over 50 years of aluminium fabrication and manufacturing expertise, Mr McIntosh said the Elite tray would take the business into the next phase of growth.
“The top three best selling cars in Australia for 2023 were dual cab utility vehicles, so we strongly believe that demand for trays and canopies will continue,” Mr McIntosh said.“Our focus is to continue developing new and improved solutions for our customers, grow our network of local branches and invest in growing fleet markets to continue pushing the boundaries of what’s possible for Norweld and the 4WD industry.”
New features exclusive to Norweld’s Elite tray include:
- Lower profile, ‘bolt on’ side profile design, colour-coded to match each vehicle
- Adjusted headboard height to provide clearance for popular ‘Rhino-Rack’ or ARB roof rack with allowance for solar panels and other accessories or modifications
- Complex headboard extrusion in new mandrel bent profile for improved aerodynamics
- Height allowance for inclusion of 130L upright fridge within Norweld’s range of canopies
- Integrated Anderson plug mounts and tie down points in the headboard for securing large items
- 40L water tank for standard dual cabs vehicles, and 58L for extended Toyota Land Cruisers, extra cab and single cab vehicles
- Lightboard design with Norweld exclusive taillights and unique bolt-on panels for ease of replacement
- Constant torque hinges on toolboxes and enhanced drawer design with lock functionality
- Custom made, gravity-fed water filler and tap engineered for standard hose fittings
- Various mudguard options to suit car and wheel designs
Norweld guarantees a lifetime warranty on the workmanship of its aluminium fabricated products – a guarantee that’s put to the test in real world environments by thousands of customers covering more than 100 million kilometres every year*.
Partnering with Australia’s leading automotive accessory fitters and vehicle manufacturers, Norweld is proud to offer 4WD enthusiasts the complete camping, touring, agriculture and fleet solutions for even the toughest offroad conditions.
The Elite tray is now available to order. Display vehicles showcasing the new tray can be found at Norweld’s seven locations across Australia. Visit norweld.com.au to learn more.
*Roughly 145,200,000km travelled by Norweld owners each year is based off average distance added to each vehicle in Australia (source: ABS) and the number of Norweld customers.
