At the 2025 Brisbane Truck Show, IVECO Australia made a bold statement — not just with its impressive product line-up, but with a Metallica-branded prime mover that drew a crowd all day. Speaking live on the Fleet News Group podcast, Glen Dyer, Managing Director of IVECO Australia, offered insight into the brand’s local strategy, new products and the shifting conversation around alternative fuels.
“We’re here at the Brisbane Truck Show, and it’s been really exciting,” said Dyer. “Just having the opportunity to be branded and partner with Metallica was a huge honour for us, and to be able to unveil a truck here in our colours to mark that association has been great.”
But beyond the star power of the Metallica tie-in, IVECO came to the show with substance — showcasing a full line-up of new trucks that reflect the company’s updated global strategy and strong focus on customer needs.
A Full Product Line-Up Reflecting New Emission Standards
The show featured everything from the flagship S-Way 550 prime mover to the updated Eurocargo and the electric E-Daily van. The Eurocargo was a highlight for IVECO, with its new model fully updated to meet the latest Euro 6 emission standards and General Safety Regulation (GSR) requirements.
“The Eurocargo is now compliant for Europe, with a new infotainment system, telematics as standard, and about a 4% improvement in fuel efficiency,” Dyer explained.
The E-Daily, meanwhile, remains part of IVECO’s push into electric mobility, but Dyer acknowledged a shift in interest. “Two years ago, when we introduced the E-Daily cab chassis, there was huge interest. It was probably the most important product we had on the stand at that time,” he recalled. “But today, there’s been far more focus on the Euro 6 vehicles with better emissions rather than electric.”
Medium-Duty and Custom Builds Still in Demand
In addition to its electric offering, IVECO showcased other popular models such as the Daily 70C cab chassis — a unique vehicle with a 7.2-tonne GVM and high payload — and the S-Waytipper, featuring increased ground clearance for rougher sites and quarry access.
“We’re excited about that product,” said Dyer. “And we’ve also got the ACCO dual control, which was reintroduced in July last year. It’s been completely sold out.”
That dual-control version is aimed at the waste industry, where customer feedback from the previous generation led to a more refined and operator-friendly design.
“We took a lot of feedback from the last model to make sure that we could make it fit for purpose, and the feedback on the new model has been really positive,” Dyer said. “We’re really pleased with the way that’s going.”
Looking Ahead: Consolidation and Customer Focus
With the truck show revealing strong momentum for IVECO, Dyer outlined what the rest of 2025 and 2026 will look like for the company.
“For us, 2025 is around the continued launch process for the Eurocargo, consolidating our position with S-Way, and protecting our space with the Daily,” he said. “Moving into 2026, we’re already seeing some really positive signs. We’re starting to build a really nice order bank.”
He emphasised that the company’s strategy has shifted from rolling out new products — something that occurred rapidly in Europe — to focusing on customer service and support.
“The first part was to get the product rolled out,” he said. “Now, we focus on our customers. The key in the industry is you’ve got to keep your customers moving… the trucks will break down at some point, and you’ve got to make sure that you’ve got the support there to keep people on the road.”
Drawing Lessons from Europe
Dyer noted that many Australians underestimate how established the IVECO brand is in Europe, where it commands significant market share across multiple transport segments.
“We often take groups to Europe, and the first thing they always notice is just how many IVECO trucks are running around on the streets,” he said.
That established presence in Europe also provides a testing ground for IVECO’s broader technology roadmap. While only the E-Daily is currently available as an electric model in Australia, IVECO in Europe is already trialling the electric S-Way and hydrogen fuel cell vehicles in partnership with BMW.
“We’re actually market leaders in CNG [compressed natural gas] over there,” Dyer added. “On the heavy side, we’ve got a 45% market share for CNG vehicles.”
A Multi-Pathway Approach to Lower Emissions
When asked about alternative fuels, Dyer made it clear that IVECO does not see electric as the only solution for reducing emissions in the transport sector.
“It’s really hard to know if there will be one magic solution,” he said. “We take a multi-faceted view on alternative fuels, because we really don’t know which way it’s going to go.”
Electric vehicles work well in metro applications, but for highway and regional use, other technologies like CNG and hydrogen fuel cells may offer better value — once infrastructure and costs improve.
“CNG is a good option,” he said, “but the one issue at the moment is we probably don’t have the infrastructure that we need.”
The Takeaway for Australian Fleet Buyers
For fleet managers and operators in Australia, the key takeaway from the podcast is IVECO’s readiness to provide a broad mix of options that reflect local and international conditions. Whether the priority is emissions, payload, uptime, or reliability, Dyer’s message was clear: IVECO has spent the last two years modernising its line-up and is now focused on delivering value to its customers.
With a refreshed product range and strong backing from its global parent company, IVECO is looking to build new relationships and grow its market presence in Australia.
And as Glen Dyer summed it up, “Now our job is to start to get the word out and get more people into our trucks.”
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