Kenworth DAF Melbourne has announced the appointment of Paul Wiffrie as General Manager, effective January 20, 2025. Paul will oversee the day-to-day operations of the dealership, including TRP Geelong.
Paul brings extensive experience to his new role. He began his career with PACCAR Australia in 2007, where he excelled in various training positions, ultimately serving as the Learning & Development Manager.
Following this, he transitioned to PACCAR Parts as the Materials & Quality Manager, before taking on the role of Dealer Development Manager in 2019. His diverse work and academic background and extensive knowledge of the industry make him exceptionally qualified to lead Kenworth DAF Melbourne into its next chapter.
“I am thrilled to welcome Paul to this pivotal role at Kenworth DAF Melbourne,” said Damian Smethurst, PACCAR Australia Managing Director.
“His expertise and leadership will be invaluable as we continue to enhance our service offerings and support our great customers.”
Paul expressed his excitement to tackle the new role, applying his knowledge of the PACCAR stable at TRP Geelong.
“The opportunity to serve as General Manager at Kenworth DAF Melbourne is an honour,” he said.
“I am committed to excellence and continuous improvement, and I look forward to working closely with the team to focus on delivering quality service to our customers.”
