Most fleets compare brands based on whole-of-life cost, technology and specification. But Hino Australia argues that the real customer experience begins after delivery — in the workshops, parts counters and service bays where uptime is protected and value is realised.
President & CEO Richard Emery says this is why the Hino National Skills Contest matters so much.
“It’s to show how committed we are to the after-sales experience that our customers have,” he says.
He notes that in trucking, after-sales is not a support function — it’s central to the operating model.
This year’s contest again highlighted the networks’ emphasis on technical skill, accuracy and efficiency. Service technicians tackled diagnostic assessments designed to replicate real faults. Parts interpreters handled challenging customer scenarios involving incomplete information. Sales teams demonstrated their understanding of safety systems, emissions controls and fit-for-purpose specification.
Emery says the contest also supports Hino’s internal training strategy. “It’s good for [our trainers] to find out where there’s gaps in skills and experience so we can change our training portfolio,” he says. The contest works both ways: it recognises excellence and identifies improvement areas.
Telematics insights from Hino-Connect have also changed expectations around after-sales support. Remote diagnostics, data monitoring and proactive servicing have become part of everyday operations. Brian Wright General Manager – Sales & Supply Chain highlights the system’s value: “It assists with customers managing the uptime of their truck through the 24/7 diagnostics.”
Hino’s continued investment in warehouse efficiency, remote support tools and training programs reinforces the message. From warehouse optimisation initiatives to Master Technician development pathways, after-sales is a strategic priority, not a back-office function.
For fleets seeking reliable, predictable support, the Hino National Skills Contest is a visible demonstration of the people who will stand behind their trucks long after delivery — and the systems that keep them on the road.
