Isuzu Australia Limited (IAL) has given its dealer network partners, key customers, and suppliers a first look at the all-new N- and F-Series model lineup ahead of its local launch.
After 36 consecutive years at the top of the sales ladder, the truckmaker is gearing up to unveil its new Euro 6 models to the public at the Brisbane Truck Show in May.
â2025 is a landmark year in Australia for a variety of reasons; with our federal election in just over four weeksâ time and internationally, thereâs more going on with potential local impacts than I can recall in my experience,â said IAL Director and Chief Operating Officer, Andrew Harbison.
âBut importantly for the Isuzu Australia family and our valued customers, itâs the positivity of the opportunity our new range launch provides.
âThe impetus for our new models is, of course, the introduction of three new Australian design rules for heavy vehicles relating to safety and emissions standards, and with this regulatory requirement, we are launching our all-new 2025 Isuzu truck rangeâsomething we are describing as a once in a generation event.
âThe last occasion of this scale was the launch of our New Gen Euro-3 models in 2008, and the market success of that range, albeit with our continuous improvement approach and regular model upgrades, has carried us through to today.”
Director and Chief of Sales & Aftersales, Ben Lasry, commented on the reveal event’s significance from a dealer and industry perspective.
âAt Isuzu, we like to stick to our own game, and we certainly appreciate and respect the hyper-competitive nature of the Australian truck industry,â Mr Lasry said.
âWhat I was struck by at these recent events was the overwhelming sense of anticipation. Our dealers, industry suppliers, partners, and even more importantly, our customers can all see the potential and opportunity these new models bring.
âThe next stop on our journey is the 2025 Brisbane Truck Show, where weâll have the full range on display for the whole of the country, and if the reaction from our recent preview is anything to go byâitâs going to be huge.â
Fleet HV News will preview the new range in the coming weeks, so stay posted for our full rundown and driving impressions.