Geotab’s AI Dash Cam Brings Real-Time Coaching to Heavy Vehicle Fleets

Heavy vehicle operators are facing growing safety and cost pressures, with driver shortages, long shifts, and rising incident rates placing added strain on both businesses and drivers. In response, Geotab has launched the GO Focus Plus AI dash cam – a new tool designed to support heavy vehicle fleets with proactive, real-time driver coaching.

The dual-facing camera integrates with Geotab’s video intelligence platform, giving heavy vehicle drivers instant voice prompts to correct risky behaviours before they escalate. Early trials have shown a 90% reduction in tailgating and a 95% cut in mobile phone use, highlighting its potential to prevent costly accidents and improve driver well-being.

Industry Context

The safety focus comes at a time when road trauma is rising. The Bureau of Infrastructure and Transport Research Economics recorded 1,329 road deaths from June 2024 to June 2025, up 3.3% from the year before. For heavy vehicle operators, the risks are magnified by vehicle size, load requirements, and demanding schedules.

Geotab’s own survey also revealed that one in three drivers had considered leaving the industry in the past year, citing long hours, stress, and unfair blame for incidents. These are issues that directly affect retention and add cost pressures for operators already stretched by compliance demands and tight margins.

“Our new video intelligence platform is designed to make things easier, not harder, by delivering proactive coaching and practical insights right when they’re needed most,” said Fernando Ferreira, Associate Vice President, Safety Solutions, Asia Pacific and Latin America at Geotab.

What It Means for Heavy Vehicle Fleets

Unlike traditional dash cams that simply record footage, the GO Focus Plus provides in-cab voice feedback to correct behaviour in real time. For fleet managers, the AI system identifies the most urgent risks and repeat patterns, avoiding the need to trawl through hours of video.

Sean Killen, Vice President, Global Markets at Geotab, said the technology was designed to support fleets under increasing pressure:

“With the GO Focus Plus AI dash cam, we’re combining Geotab’s connected vehicle insights with intelligent, in-cab coaching to give drivers instant support exactly when they need it. At the same time, fleet managers get the tools to foster a culture of safety that feels supportive rather than punitive.”

Key Benefits for Heavy Vehicle Operators

• Proactive Coaching for High-Risk Scenarios – such as fatigue, tailgating, and distraction.
• Faster Safety Reviews – AI highlights priority risks with supporting video and data.
• Integration with MyGeotab – enabling managers to assign coaching, track outcomes, and recognise safe driving behaviours.

Continuous Development

Geotab’s AI platform will continue to evolve, with updates refining detection and reducing false alerts. Its open architecture also supports a growing range of advanced cameras, ensuring heavy vehicle fleets can stay ahead of risk without adding administrative workload.

For heavy transport operators, this development represents more than just another piece of technology. It’s a step towards building safer workplaces, protecting drivers from unfair blame, and reducing downtime caused by preventable incidents – all critical to keeping freight moving safely and efficiently.

• 
  CJD Equipment builds charging capability for electric heavy machinery
  CJD Equipment is preparing its national operations for a future where electric and hybrid heavy machinery play a larger role in customer fleets. As the dealer for Volvo Construction Equipment and a national supplier of heavy vehicles and construction equipment, CJD is already working with customers that want lower-emission machinery. To support that shift, the
• 
  Hills Tankers Looks to AI to Reduce Risk and Downtime in Dangerous Goods Operations
  At Geotab Connect 2026, one of the more practical conversations came from the team at Hills Tankers, a long-established Australian fuel transport operator now exploring how AI-enabled telematics can support safety, compliance and reliability across a demanding national operation. Speaking during the event, Shaun Cavanough, Chief Safety and Compliance Officer at Hills Tankers, described a business that
• 
  Why Ventura is thinking beyond fleet management
  For many organisations, fleet management starts with a simple question: are the vehicles available when the business needs them? At Ventura Bus Lines, the question is getting bigger. With around 1,000 vehicles across government route bus services, coach and charter operations, the business is not only managing vehicles. It is managing a network of assets
• 
  CoolTrans Cuts Fuel Costs with New Actros ProCabin
  Melbourne-based refrigerated freight operator CoolTrans has added a new Mercedes-Benz Actros ProCabin to its fleet, reporting early gains in fuel efficiency as operating costs remain under pressure. The business, which transports food products along Australia’s east coast and into South Australia and Tasmania, took delivery of one of the first ProCabin models in the country
• 
  Kinetic Locks in Gold Coast On Demand Transport Contract
  Kinetic has secured a new five-year contract to continue operating on demand transport services on the Gold Coast, following the Queensland Government’s decision to make the service permanent in October 2025. Awarded by the Department of Transport and Main Roads, the contract will see Kinetic continue delivering flexible transport services that connect residents with the