Telematics Meets Safety: Directed and SafetyCulture Join Forces

In a landmark partnership for transport operators and safety-conscious fleets, Directed Technologies and SafetyCulture have announced an integration that promises to transform how vehicle data is used in workplace operations. The collaboration embeds real-time truck telematics directly into the SafetyCulture platform—offering a unified view of asset performance, risk and compliance across transport and operational teams.

This marks the first time SafetyCulture has partnered with a Tier 1 OEM telematics provider. Directed Technologies, an Australian-owned connected vehicle innovator, brings data sourced directly from factory-fitted embedded hardware from OEMs like PACCAR and Hino. The result is a system that connects real-world truck performance with frontline decision-making tools used in workplaces around the globe.

Solving the Data Disconnect for Fleet Managers

Until now, Fleet Managers have juggled siloed systems to manage vehicles and workplace safety. This integration allows a seamless flow of data between the vehicle and SafetyCulture’s digital workflow tools. For Fleet Managers, that means fault codes, performance anomalies and usage metrics can now automatically trigger inspections, maintenance tasks or compliance workflows—streamlining operations and helping to prevent incidents before they occur.

“This is a powerful combination that simplifies how fleets operate,” said Mark Whitmore, Senior Vice President Global Sales and Customer Growth at Directed Technologies. “By integrating SafetyCulture into the e.things Marketplace, we’re empowering our OEM partners and customers with a seamless way to connect vehicle data to broader workplace systems. It’s a scalable, low-touch solution that accelerates deployment and improves outcomes across the board.”

From Raw Data to Real-Time Action

Directed’s e.things™ platform will act as the data pipeline, feeding high-fidelity telematics data into the widely adopted SafetyCulture operations platform. The solution is particularly relevant for industries where fleet and frontline teams are deeply intertwined—such as transport, construction, manufacturing, logistics and supply chain management.

“This collaboration is about turning telematics data into real-time, actionable insights across the workplace,” said Tom Cooper, Managing Director, Assets and Telematics, SafetyCulture. “By connecting factory-embedded vehicle data with the SafetyCulture platform, we’re giving fleet operators new visibility and control at the intersection of transport and frontline operations.”

What This Means for Fleet Teams

The integration offers a list of practical benefits for organisations seeking to improve safety and operational efficiency:

• Automated real-time link between vehicle data and safety workflows
• Trigger-based inspections, alerts and task assignments based on vehicle telematics
• Centralised compliance management and reporting
• Rapid deployment via the e.things Marketplace
• Factory-fit hardware for accurate, reliable data
• Support for multi-industry fleet applications

For Fleet Managers, this brings the benefits of digitised workflows without the heavy lifting of custom integrations. It removes friction and gives operators faster insight into both people and vehicles—essential for improving safety outcomes and meeting compliance requirements.

A New Era of Digitally Connected Fleet Safety

This partnership signals a broader trend: the convergence of connected vehicle intelligence with operational risk management platforms. As fleets grow in complexity and regulatory expectations increase, integrated solutions like this will play a key role in helping Fleet Managers stay ahead.

Directed Technologies and SafetyCulture say the partnership is just the beginning. The integrated solution is available now through the e.things Marketplace and has the potential to scale quickly across global fleets.