If you love trucks, V8 engines and weekends at the track, the upcoming 2025 Century Batteries Ipswich Super 440 is your kind of event – and this year, it’s not just about burning rubber and pit lane action. Century Batteries is using its naming rights sponsorship to champion a cause that matters to every truck driver and motorsport fan: road safety.
The Australian Road Safety Foundation (ARSF) has been announced as the official Charity Partner for the Supercars round at Queensland Raceway this August, in a move that brings together horsepower and heart.
A Natural Fit: Trucks, Trades and Trackside Safety
Whether you’re behind the wheel of a Kenworth, Isuzu or Mack, or just live for Supercars on the weekend, you know the road isn’t always a safe place. Century Batteries’ partnership with ARSF is a bold reminder that even off the track, lives are on the line.
“Partnering with the ARSF as part of the long-awaited return to Queensland Raceway allows us to drive awareness around a cause that matters deeply,” said Century Yuasa Marketing Manager Andrew Bottoms. “Our trade network – from battery retailers to local workshops – is on the front line of vehicle safety.”
Truck drivers and transport operators play a critical role in keeping Australia moving, and Century wants to use its motorsport platform to remind everyone – especially regional drivers – that road trauma doesn’t discriminate. It’s not just a city issue.
From the Pit Crew to the Workshop Floor
There’s something uniquely powerful about seeing high-performance vehicles thunder down a straight knowing they’re backed by teams who live and breathe safety, precision and discipline. That same mindset applies in the heavy vehicle world, where routine checks, load restraints and maintenance can mean the difference between getting home safely or not.
“Whether it’s through regular maintenance, battery checks or honest conversations with customers, these everyday interactions can make a real difference,” Bottoms added.
And that message isn’t just for the workshop. It’s for every tradie ute, linehaul driver, or bush mechanic making the country tick.
ARSF: Turning Passion into Purpose
The Australian Road Safety Foundation is best known for campaigns like Fatality Free Friday and Rural Road Safety Month. By partnering with Century Batteries and tapping into the high-octane energy of Supercars, ARSF is connecting its life-saving message with new audiences.
“Working alongside Century Batteries allows us to champion the importance of road safety resilience and empower drivers to be better prepared for every journey,” said ARSF General Manager Donna Caley. “By connecting with the motorsport community and the broader automotive sector, we’re able to reach Australians with critical education around safer choices.”
Why It Matters for Truck Drivers
Truckies see it all – fatigued drivers, poor overtaking, vehicles swerving into blind spots. Statistics show light vehicle drivers are at fault in 70% of serious crashes involving trucks. The ARSF’s message is simple: education saves lives. And who better to spread that message than the hard-working drivers who already know what safe driving looks like?
Events like the Ipswich Super 440 offer more than thrills – they’re an opportunity to reinforce the message that every road user has a part to play. With the support of heavy vehicle drivers, mechanics, and motorsport fans, we can drive change.
Get Involved
Planning to attend the 2025 Century Batteries Ipswich Super 440? Drop by the Century Batteries stand, chat to the ARSF team, and see how you can support the push for safer roads. Whether you’re into high-horsepower cars or high-torque rigs, one thing’s for sure – road safety is everyone’s responsibility.
