Scania Australia has added an online truck configuration tool to its website, much like car brands have done in recent years, and it is the first Australian truck OEM to offer this functionality.
Accessible from the website homepage on both mobile and desktop browsers, the Product Configurator allows prospective customers to build exactly the truck they would like to purchase online and then send the specification to a Scania New Vehicle Account Manager, who will advise pricing and delivery scheduling.
The Product Configurator showcases the full range of Scania truck options, from chassis type to cab type and size, engine, gearbox, suspension and braking options, as well as axle ratios, paint colours and interior fit outs. In the main paint colours, there are up to 10 variation options, to provide customers with a close match to their corporate colours, as well as the ability to nominate the desired degree of colour coding of exterior cab features.
Deep dive specifications include options for lighting packages, interior storage systems, climate control, safety features, infotainment and security. The combinations appear to be somewhat endless.
The specification selected by the prospective customer can be saved and downloaded from the Product Configurator in several formats, such as PDF, jpeg, and a QR code can also be saved allowing the customer to return to the configurator later. The specification can also be shared via email or WhatsApp or Facebook to show off a future purchase intention.
Scania Australia’s Business Intelligence Manager, Hamed Shoghi, says the Product Configurator project has seen a collaboration between several teams: truck sales, marketing and communications, presales and digitalisation.
He explains that the Product Configurator functionality gives prospective customers the ability to specify a wide range of features, equipment and specification – tweaking specification options in real time.
“This is a unique opportunity for Scania to give prospective customers the ability to tailor their next vehicle to their exact requirements,” Mr Shoghi said.
“Naturally they will be guided by our Account Managers to ensure the specification remains compliant with Australian regulations, regarding weight and dimensions, etc., as well as ensuring the powertrain selection is suitable for their payload, annual distances they expect to cover, driving environment, including traffic conditions, fuel consumption and driver comfort expectations.
“The Product Configurator guides the customer first through their area of operation, then looks at the application, the truck type (prime mover or rigid) and the axle configuration, then moving on to the cab type and size and then any optional equipment.”
Director of Truck Sales at Scania Australia, Benjamin Nye, says the process of building the perfect truck for a customer’s application is now quicker and easier than ever before.
“Scania is very pleased to be able to offer this new service to its customers and prospects,” Mr Nye said.
“The Product Configurator will not only expose customers to the depth of the Scania offer but can also help to speed up the ordering process, ensuring the tailored specification desired is possible and practical to build.
“Our customers have had many years to get used to the way Scania offers a fully tailored solution to their needs, and the new Product Configurator brings a new level of control and visibility to the specification process.”
The Scania Product Configurator is now live on the Scania website, which you can check out here.
