Fleet operators across Latin America are facing a complex safety challenge: drivers are under pressure to deliver productivity, often at the expense of safe driving behaviours.
At a recent regional session at Geotab Connect 2026, results from a survey of approximately 500 drivers across Mexico, Central America and South America were shared, providing a clear snapshot of how drivers perceive safety, technology and workplace stress in their day-to-day operations.
The findings highlight why Fleet Managers are increasingly investing in real-time monitoring, driver support systems and control room environments to protect both drivers and assets.
42% Admit Choosing Productivity Over Safety
One of the most striking results from the survey was that 42 per cent of drivers admitted they had consciously prioritised productivity over safety due to work pressure.
This includes behaviours such as:
- Speeding to meet delivery targets
- Running red lights
- Extending driving hours beyond safe limits
For Fleet Managers, this statistic reinforces the importance of aligning KPIs so that delivery performance does not unintentionally reward risky driving.
Stress Is Affecting Daily Driving Behaviour
The survey revealed that more than 83 per cent of respondents said work-related stress affects their daily driving habits.
Drivers reported long hours in traffic, high customer expectations, tight delivery windows and route pressure as contributing factors. When combined with fatigue, congestion and distractions, the risk of incidents increases significantly.
This underscores a critical message: driver safety programs must consider mental workload, not just vehicle metrics.
Mobile Phone Distraction Remains Widespread
Another concerning insight was that over 60 per cent of drivers acknowledged that either they or other drivers were using mobile phones while driving.
Even when drivers personally avoid distraction, awareness that surrounding traffic may be distracted creates additional stress and forces them into a more defensive driving posture.
For fleet operators, this finding reinforces the value of:
- Driver coaching
- In-cab alerts
- Behaviour monitoring
- Preventative safety technology
Safety Must Be 360 Degrees
The survey results were presented within the context of a broader “360-degree safety” approach now being adopted by major Latin American fleets.
Rather than focusing only on accident response, fleet leaders are increasingly integrating:
- Driver behaviour monitoring
- Real-time event alerts
- Asset security
- Route productivity analysis
- Control room oversight
The goal is not simply to detect unsafe behaviour, but to intervene early and reduce the pressures that lead to it.
From Data to Action
The survey findings highlight a fundamental challenge for Fleet Managers that drivers often feel tension between meeting operational targets and maintaining safe driving standards.
This means safety strategies must:
- Align performance metrics with safe behaviour
- Provide real-time feedback and support
- Reduce operational stress through better route planning
- Use data proactively rather than reactively
As the region’s fleets continue to adopt telematics, video monitoring and AI-powered analytics, the focus is shifting from enforcement to prevention.
A Clear Message for Fleet Leaders
The Latin American survey results send a clear signal:
- Safety cannot rely on policy alone.
- Productivity targets must be designed responsibly.
- Driver wellbeing directly impacts risk exposure.
With nearly half of drivers acknowledging they have compromised safety under pressure, fleet operators have an opportunity — and a responsibility — to redesign systems that protect both performance and people.
For organisations managing transport fleets in complex urban and regional environments, these insights provide a valuable benchmark for evaluating current safety programs and identifying areas for improvement.
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